Is Google Guarantee the Game Changer Your Business Needs?
What is the Google Guarantee (or Google Screened, or Google Local Services?) The Google Guarantee is a program designed to give consumers peace of mind when they hire local service providers through Google. If a customer is not satisfied with their experience, Google will refund up to a certain amount paid for the service. This means that businesses who participate in the program must meet Google’s standards for quality, reliability, and customer service. This is a great way for consumers to find trusted and reliable local service providers, and for businesses to differentiate themselves from their competition.
When your business becomes “Google Guaranteed” or “Google Screened” it’ll appear up here, at the top of Google Search, when someone searches for the services your company offers:
And, your business only pays “per phone call,” so you’ll only get charged if you actually get an opportunity to talk with a potential customer. You can increase or decrease your weekly budget as needed, pick your target areas, and track every single phone call that comes in from the program. Where this has now been rolled out to dozens of industries (and more being added every day), it’s a game changer for many businesses. We love helping businesses get set up on this program because it can be so incredibly lucrative!
Who should get Google Guaranteed?
For local business owners, the Google Guarantee can be a game-changer. It provides a seal of approval from Google, which can help businesses stand out from the competition. By participating in the program, businesses can attract more customers, generate more leads, and grow their business. In today’s digital age, consumers are more likely to trust and choose businesses that have been vetted and approved by a trusted third party like Google.
What industries qualify for this program?
There is a full list of qualifying Google Local Services industries available at this link.
What is the process for becoming Google Guaranteed?
Google requires that you provide some basic documentation to prove your business is legitimate and trustworthy. These documents include an updated certificate of insurance, a background check, and any business licenses required to practice in your chosen states. There are also basic questions like “number of fieldworkers” and “year established” toward the beginning of the process. We offer a Google Guarantee setup and management service where we handle much of this for you to ease the burden.
What are the benefits of advertising with Google Guarantee?
One of the key benefits of advertising with Google Local Services is the ability to set your budget, target specific geographical areas, and set a maximum bid per lead. This allows business owners to control their ad spend and only pay for leads that meet their desired criteria.
Additionally, you can easily scale up or down your ad spend based on your business needs and budget. This means you have the flexibility to adjust your advertising efforts to meet the demands of your business, whether you’re looking to ramp up during peak season or scale back during slow periods.
Another advantage of advertising with Google Local Services is the ability to reach your target audience with targeted advertising. With Google’s advanced targeting options, you can show your ads to the people who are most likely to be interested in your services. This can result in higher conversion rates and a better return on investment for your advertising dollars. Each lead you get through Google Guarantee is exclusive, making it a better option than many other lead providers which are known to send each sales opportunity to multiple businesses.
In addition to the benefits mentioned above, being a Google Guaranteed business can also lead to increased brand recognition and credibility. When your business is listed as a Google Guaranteed business, it shows potential customers that you’re a trusted and reliable service provider, which can lead to increased brand recognition and credibility. This can result in more organic leads and referrals, as well as improved customer loyalty and retention.
Another advantage of the Google Guarantee program is that it provides businesses with access to Google’s vast network of users. With millions of people using Google every day to search for local services, being a Google Guaranteed business gives you the opportunity to reach a large and engaged audience. This can help you generate more leads, attract new customers, and grow your business.
Additionally, participating in the Google Guarantee program can also help you improve your online reputation. By meeting Google’s standards for quality, reliability, and customer service, you can demonstrate to potential customers that you’re a trusted and reliable service provider. This can result in more positive online reviews, which can improve your online reputation and help you attract even more customers.
Another benefit of the Google Guarantee program is that it provides businesses with valuable insights and data. By tracking your advertising performance and customer behavior, you can gain a deeper understanding of what’s working and what’s not. This information can help you make informed decisions about your advertising efforts, optimize your campaigns for better performance, and achieve better results.
Finally, participating in the Google Guarantee program is easy and straightforward. Google provides comprehensive support and resources to help businesses get started, including step-by-step instructions, best practices, and customer support. This makes it easy for businesses of all sizes to participate and take advantage of the benefits of the program.
The easiest way to see if your business qualifies for Google Guarantee?
We understand that the process of becoming a Google Guaranteed business can be overwhelming, but that’s where we come in. We offer a service to help businesses become Google Guaranteed, and we can help you every step of the way. If you’re interested in learning more about how your business can become Google Guaranteed, click here:
The Google Guarantee program offers a wealth of benefits for local business owners, including increased visibility, improved online reputation, better conversion rates, and more. Whether you’re a small business just starting out or a larger enterprise looking to expand your reach, the Google Guarantee is a valuable tool that can help you achieve your goals and succeed.
So if you’re a local business owner looking to grow your business, we encourage you to learn more about the Google Guarantee program and how it can help you succeed. With its many benefits and easy-to-use tools, it’s the perfect solution for businesses of all sizes looking to reach their full potential.
Whether you’re a local business owner looking to grow your business or a consumer looking for a trusted service provider, the Google Guarantee is a program worth exploring.
About the Author
Brad Solomon is the CEO of SC Digital, a NH SEO and Digital Marketing Agency based in Portsmouth, NH. A Manchester native and graduate of Central High School, Brad and his team absolutely love helping businesses get the most out of their digital marketing presence. They build awesome websites, handle social media ads, run paid search campaigns and a lot more for businesses all over New England and beyond!