As a member-focused organization, one question we at the GMCC are always asking ourselves is ͞how can we serve you better?͟ With major advances in technology over the past decade, the way we do business has fundamentally changed. It’s critically important that business organizations, like the Chamber, keep pace with our members, embrace technology, and invest in new ways to deliver our products and services to our member businesses. I’m excited today to share three recent ͞investments͟the Chamber has made that we believe will greatly enhance our ability to serve you and provide you more value for your membership.
New staff member focused on communications –the Chamber recently hired a new Member Communications Manager to be the central resource for all of our print and digital publications, social media platforms, and websites. Lauren Kannenberg joined the Chamber in early March and previously worked as the Marketing Coordinator for a consumer packaged goods company in New Jersey. Prior to that, Lauren was a Project Specialist for Intown Manchester where she became very familiar with Manchester and the local business community and developed a deep passion for helping to improve our city and region. We are thrilled to have Lauren join our team and look forward to her work as she seeks to enhance our communication efforts. Centralizing all communication efforts in one staff position was a strategic decision by the Chamber so that members have a singular resource they can look to when considering how they can promote their business or learn about the various programs, events, and advocacy work the Chamber offers.
New government relations consultant to enhance advocacy work – the Chamber recently selected the member firm of Rath, Young & Pignatelli to serve as the organization’s new government relations consultant. Gina Powers of the Rath firm will serve as the primary liaison to the Chamber and will represent the organization at the State House. This new resource will greatly enhance the Chamber’s advocacy work and pro-business policy agenda. Investing in an external consultant who can track, monitor, and lobby for or against legislation impacting our members every day of the week and around the clock was also a strategic decision made by the Chamber with an eye towards how we can provide more value and tangible results to our members.
New member relations software, ChamberMaster, now available –finally, the Chamber also recently launched a brand new member relations software system that provides members with several new features and opportunities to promote and market their businesses to the community and enhance their
listings in the Chamber’s business directory. Members can now upload videos and pictures to their profiles as well as post job openings, member-to-member ͞hot deals,͟ and interact with other members through our member information center interface. The first step to accessing these new features is to get your new Chamber username and password. Contact firstname.lastname@example.org for your new login credentials and watch tips and features on this new system each week in our Weekly Informer e-blast.